Journal
Styling guides & stories
Styling guides, lookbooks and the odd bit of brand history — from the people who make the clothes.
10 Stories
24 Aug 2026
Cotton vs Polyester: Which T-Shirt Fabric Should You Choose?
The fabric matters more than the print or the price. Here's how cotton and polyester actually compare for everyday t-shirts.
24 Aug 2026
How to Stop T-Shirts from Shrinking in the Wash
Shrunk a favourite tee before? It's almost always the dryer's fault, not the fabric. Here's how to wash cotton t-shirts so they keep their size.
24 Aug 2026
Regular Fit vs Oversized Fit T-Shirts: Which Should You Buy?
Still buying your usual size out of habit? Here's an honest breakdown of when a regular fit works better and when oversized is the smarter pick.
24 Aug 2026
What Does GSM Mean? A Simple Guide to T-Shirt Fabric Weight
GSM tells you more about a t-shirt's quality than the price tag does. Here's what the number means and what to look for when you shop.
24 Aug 2026
Oversized T-Shirt Size Guide: How It Should Actually Fit
Not sure whether to size up or stay true to size? Here's how an oversized tee is supposed to fit, checkpoint by checkpoint.
24 Aug 2026
How to Wash Black T-Shirts Without Fading
Black tees fade fast when washed wrong. Here's the exact wash, dry, and storage routine that keeps them looking deep black for years.
16 Aug 2026
Building a 5-Piece Oversized Tee Capsule Wardrobe
Five tees, endless outfits. The exact pieces we'd start with if we were building a wardrobe from zero.
16 Aug 2026
How to Wear Bold Graphic Tees Without Overdoing It
A loud print only works if everything else stays quiet. Here's the actual rule.
16 Aug 2026
The Minimal Tee Color Guide
Nine colors, one silhouette. Here's how to actually choose between them — and which ones to buy first.
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