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Styling guides & stories

Styling guides, lookbooks and the odd bit of brand history — from the people who make the clothes.

10 Stories

Cotton vs Polyester: Which T-Shirt Fabric Should You Choose?

24 Aug 2026

Cotton vs Polyester: Which T-Shirt Fabric Should You Choose?

The fabric matters more than the print or the price. Here's how cotton and polyester actually compare for everyday t-shirts.

fabric-guidecottonbuying-guide
How to Stop T-Shirts from Shrinking in the Wash

24 Aug 2026

How to Stop T-Shirts from Shrinking in the Wash

Shrunk a favourite tee before? It's almost always the dryer's fault, not the fabric. Here's how to wash cotton t-shirts so they keep their size.

care-guidelaundry-tipsshrink-prevention
Regular Fit vs Oversized Fit T-Shirts: Which Should You Buy?

24 Aug 2026

Regular Fit vs Oversized Fit T-Shirts: Which Should You Buy?

Still buying your usual size out of habit? Here's an honest breakdown of when a regular fit works better and when oversized is the smarter pick.

fit-guideoversized-fitbuying-guide
What Does GSM Mean? A Simple Guide to T-Shirt Fabric Weight

24 Aug 2026

What Does GSM Mean? A Simple Guide to T-Shirt Fabric Weight

GSM tells you more about a t-shirt's quality than the price tag does. Here's what the number means and what to look for when you shop.

fabric-guidegsmbuying-guide
Oversized T-Shirt Size Guide: How It Should Actually Fit

24 Aug 2026

Oversized T-Shirt Size Guide: How It Should Actually Fit

Not sure whether to size up or stay true to size? Here's how an oversized tee is supposed to fit, checkpoint by checkpoint.

size-guideoversized-fitbuying-guide
How to Wash Black T-Shirts Without Fading

24 Aug 2026

How to Wash Black T-Shirts Without Fading

Black tees fade fast when washed wrong. Here's the exact wash, dry, and storage routine that keeps them looking deep black for years.

care-guideblack-tshirtslaundry-tips
Building a 5-Piece Oversized Tee Capsule Wardrobe

16 Aug 2026

Building a 5-Piece Oversized Tee Capsule Wardrobe

Five tees, endless outfits. The exact pieces we'd start with if we were building a wardrobe from zero.

capsule-wardrobestyle-guide
How to Wear Bold Graphic Tees Without Overdoing It

16 Aug 2026

How to Wear Bold Graphic Tees Without Overdoing It

A loud print only works if everything else stays quiet. Here's the actual rule.

style-guidegraphic-tees
The Minimal Tee Color Guide

16 Aug 2026

The Minimal Tee Color Guide

Nine colors, one silhouette. Here's how to actually choose between them — and which ones to buy first.

minimal-teescolor-guide

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